How to Create a GREAT Web Site
Do you have a web site that hasn’t been touched in years? Or have you avoided the Internet bandwagon all together? Well, it’s time to hop aboard again – or for the first time. Here’s why:
1) Audience:
- Young adults and teens spend more time on the Internet than they do watching TV. Also, they’re more likely to use the Internet than the Yellow Pages to find a product or service.
- Engineers and other business people use the Internet as a key information source when researching a product or service.
If either group is part of your target, you need to be on the Internet.
2) Availability: A web site is available 24/7, so your information is there whenever your prospect wants it.
3) Cost-effective: Creating and maintaining a web site is relatively low cost.
To create a web site, start with the basics.
1) CONTENT -- A great web site will include:
- Description of your company –- This is basic. People need to know what you do before they’ll buy.
- Description of your products or services –- Basic stuff again. Be clear and concise. Use attractive photos.
- (Service companies) Portfolio of work or case histories -- Demonstrate what you do.
- Bios of key staff with photos –- This humanizes the site.
- Testimonials –- Proof that you’ve helped people.
- Resources – Include white papers, how to’s, other useful info. This is especially important if you want to be seen as an expert.
- Newsletter, regularly updated news or blog –- Great ways to stay in touch with clients and prospects, AND new content helps your search engine rankings.
- Contact form –- A way for visitors to reach you.
- Links –- Another resource to offer visitors, plus the right reciprocal links can build traffic.
If you don’t have it all together yet, start small and add pages later.
2) DESIGN –- A great web site grabs attention and invites the visitor in. The design should be consistent with any print materials you use. A good web designer can give you a site tha
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