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Dearly Beloved, we have gathered here to share all the blog wisdom available with all of our faithful friends. It is our hope to merge our 14916 information with your mind and to answer your questions about everything, including blog creation. Please, be at ease and look at the best we have to offer. Time for A Marketing Tune-upIf you are like most people, each time you come across a new marketing idea you add it to your existing approach. You never think to weed out the approaches which haven’t yielded any fruit yet. You just keep adding more. Time for that to change! Marketing strategies and actions tend to accumulate. They hang around and continue to siphon off time from your day (even when they may not be working as well as you'd like). We get into habits of actions. Seldom do we take time in our busy schedule to really assess how we are spending our time. To improve your marketing, you'll need to clean out some old ways of working. Start to make this a habit. Every week, at a minimum, schedule time in your busy day for a marketing tune-up. Ask yourself the following questions during that tune-up: 1)What’s working in my current marketing efforts? 2)What’s not working at all? 3)What’s not working as well as it should and how can I improve it? What’s Working? These showed be hard to find. They are all the marketing actions you are taking which are successfully getting your name in print, driving traffic to your website or blog, making the phone ring, and selling product. What will we do about these? Keep doing them! In fact, is there a way to expand on a currently successful marketing tactic? Expand the places where you do traditional advertising? Write more articles? Advertise in more women-related ezines? Try to expand the marketing actions that are working. What’s Not Working At All? Pretty obvious what we should do with these, right? Quit doing them. Don’t live on the false hope that someday these tactics will surprise you. You don’t have time for that luxury. Concentrate on what’s working now and what can be improved. What’s Not Working As Well At It Should & How Can It Be Improved? Many of your marketing tactics may be yielding results, just not to the level you would like. It’s time to assess these and determine ways to improve them. Maybe a lot of traffic is coming to your website but your conversion to sales is small. Then you need to redesign the website. What would make your site more attractive to potential customers? Don’t know? Ask them! Add a survey form to your site. Ask your customer what they would like to find on your site. Be as ruthless as you can in assessing your site. Ask others to give you candid advice about your website and LISTEN TO THEM! In this same way, you will look at every marketing tactic which is yielding results but could do better. As you do this, you will be well on your way to improving the results of your marketing efforts and freeing up time from those actions that are failing you now. The hardest part of tuning up your marketing efforts is getting started. The time is NOW! Ready? About the Author Michele Schermerhorn calls herself a “Corporate Freedom Fighter” dedicated to freeing cubicle prisoners. She has over 30 years experience in the business world. She is President of Online Business Institute Inc. (www.obinstitute.com), authors a sassy marketing blog (www.imarketblog.com), and regularly conducts free online seminars. Online Business Institute Inc. exists to “Create Successful Online Business Owners One Person At A Time”. I bet my links all worked today. Now I check them everyday. I want to be sure that people who want information can find it and use it when they need it. I even added some extra articles on free blog site to help extend my own knowledge base. Maybe it will help you from the same kinds of mistakes. CommentsNone Yet Add a Comment |
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